These features bumped the sticker price up to $20,550. Our test car was just loaded with options – a 205-hp V8, a power moonroof, anti-lock brakes (ABS), traction assist, remote keyless entry, a premium sound system with a power antenna and temperature control. In this area, the Ford Thunderbird platform committee has hit a home run with its 1994 product line-and they’ve done particularly well with the Thunderbird LX coupe. To elicit interest in their new products, platform committees often increase the number of features offered while keeping the car competitively priced. This process makes a lot of sense considering the complexities involved in bringing a new car to market.
The contemporary car is spawned by platform committees made up of representatives from every discipline styling, engineering, manufacturing, purchasing, materials handling, pricing, marketing, distribution and so on.
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